Many corporate dollars today are directed at retaining customers and building loyalty. Once you’ve won a customer, it’s much less costly to keep them than win a new one. But customer retention depends on the whole company, not just the sales departments. According to recent research, 68% of customers who leave a company will not return, and 80% of them would have stayed if the company had done something to retain them. So helping every employee from CEO to IT learn how to make buyers happy … [Read more...]
A Well-trained Team Impresses your Customers
Your employees impact customer experience in two ways - the degree to which they know their jobs and the degree to which they care about their jobs. If they don't know how to do their jobs, they’ll make mistakes, get frustrated, lose patience in front of customers and make wrong decisions, which all damage customer experience. Even if they care deeply about doing a good job, without the necessary skills, there’s only so far they can go. However, even if employees know how to do their jobs, it … [Read more...]